Transcend Admissions Consultants 2011-2012 Results

* 97% client interview success rate
* 89% client admission success rate

Thanks to the Transcend Admissions team and our clients for another highly successful application season!

school name / program	number of clients admitted	scholarships
United States MBA
Penn (Wharton)	1
Northwestern (Kellogg)	3
Chicago (Booth)	1	1
Michigan (Ross) MBA	4	2
Michigan (Ross) GMBA	4
Cornell (Johnson)	3
Duke (Fuqua)	4
Duke Cross-Continent MBA	1	1
UT Austin (McCombs)	2
Carnegie Mellon (Tepper)	1
UNC (Kenan-Flagler)	1
Georgetown (McDonough)	4
Emory (Goizueta)	1	1
USC (Marshall) MBA	4
USC IBEAR	2
Indiana (Kelley)	2
Minnesota (Carlson)	1
Washington (Foster)	1
Boston University	1	1
Boston College (Carroll)	1	1
University of Illinois (UIUC)	3	2
Maryland (Smith)	2
Purdue (Krannart)	1	1
Johns Hopkins (Carey)	1
UT Dallas	2	2
UC San Diego  (Rady)	1	1
Non-US MBA
IESE	1	1
Rotterdam School of Management (RSM)	1
CEIBS	2
National University of Singapore (NUS)	1
Master in Management
London Business School (LBS) Master in Management (MIM)	1
Duke (Fuqua) Master in Management (MIM)	1
University of Illinois (UIUC) Master in Technology Management  (MTM)	1
Master in Finance / Accounting
London School of Economics and Political Science (LSE) (MSc in Accounting and Finance)	1
George Washington (MSF)
UT-Dallas (MSA)	1
University of Illinois (UIUC) (MSA)	2
University of Virginia (Darden) (MSA)	1
Michigan State (Broad) (MSA)	1
Washington University (Olin) (MSA)	1
SUNY Binghamton (MSA)	1
Master in Marketing / Communications
Northwestern (Medill) Master in Integrated Marketing Communications (IMC)	3
NYU Master in Integrated Marketing Communications (IMC)	1
USC (Annenberg) MA in Global Communication and LSE MSc in Global Media and Communications (dual degree)	1
Imperial College MSc in Strategic Marketing	1
Master in Tourism / Hospitality Management
NYU MS in Tourism Management	1
Cornell/Nanyang Master in Hospitality Management	1
George Washington Master in Tourism Administration	1
PhD
University of South Carolina PhD in Business Administration	1
University of Houston PhD in Finance	1	1
University of Cincinnati PhD in Finance	1

Free MBA Information Session!

Free MBA Application and Essay Strategy Information Session

免費課程: MBA申請及Essay撰寫技巧

時間：6/23 (Sat.) 14:00-15:30  &  6/30 (Sat.) 14:00-15:30

地點：A2 GMAT 教室 台北市大安區信義路四段6號13F-7 (捷運共構大樓)

主講人：創陞教育顧問公司 (Transcend Admissions Consultants) 創辦人David Johnston 及 2012 Top MBA 學生

人數限制：30名

報名截止時間6/21 (Thur.)  報名信箱A2gmat@gmail.com

課程內容

June 23^rd – Getting Started – Planning and Executing Your Strategy

-          Understanding how Adcom will evaluate you

-          Addressing weaknesses / improving your profile

-          Gathering information and school selection

-          Determining your application strategy

Special Guest: Transcend Admissions client admitted to Penn (Wharton), Northwestern (Kellogg) and Chicago (Booth) will explain how she successfully navigated the top MBA application process.

June 30^th – Essay Writing Strategies

-          Brainstorming and organizing your ideas

-          How to analyze essay questions

-          Outlining

-          Example: analyzing a real MBA essay

Special Guest: Transcend Admissions client admitted to Michigan (Ross) and Carnegie Mellon (Tepper) will share his challenging waitlist experience!

Darden Now Offering Feedback Sessions

If you applied to the University of Virginia, Darden School of Business MBA program in the 2011-2012 application cycle and were rejected, you can now schedule a feedback session with a Darden admissions committee member.  15 minute feedback sessions will be available until the end of June and are limited to those people who plan to reapply this year.  Instructions on how you can schedule a feedback appointment can be found here. 

The feedback session is a valuable opportunity for a reapplicant to assess the situation and understand some of the reasons why they were not selected for admission, thus allowing them to strengthen their candidacy going forward.  It also offers a chance to establish a stronger relationship with the school.   It is important to make a positive impression on the admissions committee member as they will likely add remarks about the feedback session in your admissions file. 

To prepare for the feedback session, make a list of important questions you want to ask and think about any other statements you want to make about actions you plan to take to improve yourself or your commitment to the MBA program.  Maintain a positive tone during the conversation and listen closely to what they tell you.  Being fully prepared and having positive interactions with the admission comittee member will ensure you maximize these 15 minutes and shape their opinion of you before the next application season begins.  After the feedback session, consider occasionally corresponding with the admission committee member giving them updates of your progress and restating your interest to the program.

Having a productive conversation with the admissions committee member and taking action based on their advice should go a long way to turning that rejection into an admission in 2012-2013!    

GMAT Test Takers Increasing in China, Decreasing in Taiwan

The GMAC 2007-2011 Asian Geographic Trend Report shows a large increase in overall GMAT test takers from Asian countries during this period.  The number of GMAT exams taken by Asian citizens reached an all-time high in 2011, as 85,551 people sat for the exam; an increase of 47% since 2007.  In 2011, a total of 289,388 GMAT score reports were sent by Asian citizens to business schools across the world compared to 207,430 reports sent in 2007.  Asian citizens sent 69% of their GMAT score reports to business schools in the United States in 2011, compared to 74% in 2007.

Driving this growth were Chinese GMAT test takers who have skyrocketed from 13,048 in 2007 to 40,069 in 2011.  This large increase has been driven by female Chinese test takers and younger applicants under the age of 25 who are applying to MBA programs as well as specialized master's programs.

Taiwanese citizens sat for a total of 3,449 GMAT exams in 2011, down from 5,218 in 2007.  The number of score reports sent by Taiwanese citizens to global business schools has decreased by 43% during this period.  The percentage of female GMAT test takers in Taiwan continues to be high, at 57% of all test takers.  There has also been a shift in the type of management programs that Taiwanese applicants apply to.  In 2007, 73% of Taiwanese GMAT test takers applied to MBA programs; while in 2011 only 63% applied to MBA programs and 32% applied to specialized master's programs in finance, marketing, accounting and management.

Choosing between one- and two-year MBA programs

The most important initial decision that MBA applicants must make is choosing between a one-year or two-year MBA program.  In the past there was a stark contrast between the American two-year MBA model and the one-year European model.  The American model has traditionally been more quantitative-focused, research-based, U.S.-centric and younger; while the European model focused more on soft skills, global business, leveraging industry connections and more experienced candidates.  U.S. MBA programs have spent much effort on developing industry connections and incorporating global business and soft skills such as leadership and teamwork into the curriculum and therefore these old distinctions have been blurred.  Complicating things further is that more and more business schools in the United States are offering one-year MBA program options. 

People struggling to choose between a one-year or two-year MBA program will want to evaluate the following considerations before making a final decision:           

One-Year Programs:
Advantages:  Less time spent away from work; students can gain high-level skills that can be brought to the job market faster and increase their ROI; total expenses much lower.

Disadvantages:  Fewer elective choices may be offered, short-time frame might not allow adequate time for those with little experience or career-changers to develop the new skills and knowledge necessary to make a major career transition; minimal time to conduct a job search or engage in outside-the-classroom activities.

* Other factors to consider:  As stated above, more and more U.S. business schools are offering one-year options (such as Kellogg, Emory and Cornell) and more are likely to offer one-year programs in the future.  These programs are geared towards people with some business training and a solid understanding of statistics, accounting, economics, etc. Significant differences might exist between U.S. and European one-year MBA programs therefore applicants are encouraged to carefully research these programs before making a decision.

Two-Year Programs:

Advantages:  Offers high interaction with students and professors through numerous courses and projects; opportunity to take part in activities like case competitions, student clubs and consulting projects; the ability to do a summer internship after the first year and extra time to explore career options makes it much more appropriate for younger students and career changers.

Disadvantages:  Expensive and requires more time away from work.

As we noted recently there are impressive job placement statistics for 2011 graduates of both one- and two-year MBA programs, but candidates are advised to carefully consider these choices in order to find the program that is the best fit.

Kellogg to Restructure and Reduce Size of Two-Year MBA

New Kellogg Dean Sally Blount has announced an aggressive restructuring plan that will reduce the size of the two-year MBA program, expand their one-year programs and reshape the curriculum.

Due to falling demand for two-year MBA programs by American applicants, Kellogg will shift its emphasis from the traditional two-year American MBA model and reduce intake for its two-year MBA from about 650 to 530 annually.  In Kellogg's view, people these days want to spend less time on their education and thus Kellogg will expand the size in the one-year MBA, EMBA and specialized master's programs.

Kellogg also plans to overhaul its curriculum and change its reputation as a marketing-oriented business school.  Over the next two years Kellogg will eliminate individual academic specializations like marketing and finance, and focus on broad concepts that cut across disciplines such as innovation and entrepreneurship, markets, customers and growth, how business interacts with government and architects of collaboration which focuses on the new ways companies are organized and operated.  Dean Blount sees these changes as a necessary reaction to the job market and what employers want, and that the new curriculum will add value by giving students a more balanced approach to management.  

Solid Job Prospects for 2011 Business School Graduates

The Graduate Management Admissions Councel (GMAC), which surveyed a large number of 2011 business school graduates for their 2012 Alumni Perspectives Survey, has reported that hiring remained at a robust 84% for management degree graduates three months after graduation.  2010 management graduates had a 96% employment rate 15 months after graduation. 

GMAC's research shows a clear disparity between hiring and salary levels between less- and more-experienced management graduates; as 19% of graduates with less than one year of experience were unemployed three months after graduation with starting salaries ranging from US$40,000-50,000, compared to a 14-15% unemployment rate and starting salares of US$70,000-90,000 for graduates with one to six years of prior work experience.  GMAC's 2011 Corporate Recruiters Survey supported this data as 41% of the worldwide recruiters stated that they planned to hire MBA graduates with three to four years of experience, while only 27% planned to hire MBAs with less than 3 years of experience.  "Proven ability to perform" was the number one quality that global corporate recruiters where looking for in new hires.

100% Admission Rate!

from: fc@gmail.com
to: Transcend Admissions Consultants <transcendadmissions@gmail.com>
date: Mon, Apr 16, 2012 at 9:38 AM
subject: summary
mailed-by: gmail.com

Hi David,

I wanted to update you on some exciting recent news: I have been taken off the waitlist and admitted to the Northwestern University Integrated Marketing Communications (IMC) program!  That means I had a 100% admission rate for the four schools we worked together on (Duke MBA, Georgetown MBA, Indiana MBAand Northwestern IMC)  :)  

I want to express my gratitude for the hard work that you and Frances put in on my case. I could not have asked for a more dedicated and enthusiastic team. My essays were obviously very strong and caught Adcom's attention, and I felt well-prepared for my interviews. The best part is that you kept the original tone of my essays but made them more complete and sophisticated, presenting the “true me” in a much smarter way. I appreciate that a lot! Your constructive suggestions and warm feedback have always been helpful and comforting during the anxious application process. As you know, I was not very confidentat the beginning of the admissions process, but thanks to Transcend Admissions Consultant's support and encouragement, I have truly exceeded my wildest expectations!

Cheers!

F.C.

It's a London Thing!

from: xxx.sf@gmail.com
to:  Transcend Admissions Consultants <transcendadmissions@gmail.com
date:  Mon, Apr 2, 2012 at 2:52 PM
subject:  Re: Questions about decision status
mailed-by:  gmail.com

Hi David,

After a long and grueling application period I have some good news to share with about all the programs I applied to in London: I have been admitted to the London Business School (LBS) Masters in Management (MIM) program; the dual degree, London School of Economics (LSE) MSc in Global Media and Communications and USC Annenberg M.A. in Global Communication and the Imperial College MSc in Strategic Marketing!!  (and the Duke MIM as well ;) )

I had no idea how challenging balancing a full-time job and completing my applications would be.  Thanks you very much for helping me create a unique application strategy, and making sure my essays displayed my passion, creativity and key skills.  Because of your support, I survived this incredibly difficult period and now I am preparing to live my dream of studying in London at the top business school in Europe!

Good luck to you and Transcend Admissions in the future - will definitely recommend your service to my friends!

Sincerely,

W. Chuang

The Second Time was the Charm!

from: xxx7799@gmail.com
to:  Transcend Admissions Consultants <transcendadmissions@gmail.com>
date:  Sat, Mar 31, 2012 at 1:14 PM
subject: The Second Time was the Charm!
mailed-by:  gmail.com

Dear David, 

I want to give you a quick summary of my results and to say thanks!
I was interviewed by the UC Berkeley (Haas) UT-Austin, and Michigan (Ross) MBA programs and have already received offers of admission from UT-Austin and Michigan with a generous scholarship!

I want to thank you for the strong support you provided to me during the application process.  When I applied last year, and again this year, I thought that I needed to use the essays to tell an amazing story, and highlight every single accomplishment and key skill that I have in order to stand out.  I think the problem was that I was trying to say too many different things while crafting a unique and interesting story and I struggled to market my most important selling points.  

I truly appreciate the efforts you spent in ripping my essays apart (many times), and helping me to create simple and clear essays that contained persuasive statements about my motivations, important qualities, ambitions and why I needed an MBA.  I realize now that I didn't have to try so hard to stand out - but just needed to respond to the essay questions in a thoughtful and direct way and paint a complete picture of myself.  You really simplified the writing process for me, and the results, well, they speak for themselves!  

Thanks again, 

A. Lee

More on Plagiarism

Like we wrote last year, many universities and business schools in particular have started using plagiarism detection software to ensure that application essays are the applicants' original work and not copied from other sources.

In January 2012, the Los Angles Times reported that UCLA's Anderson School of Management, Stanford University as well as at least 100 other colleges in the United States are also using Turnitin, an anti-plagiarism software company that helps admissions committees verify the authenticity of application materials by comparing them to a large archive of writings.  UCLA Anderson has reported that Turnitin software already helped them detect twelve applications that contained plagiarised work in the 2011-2012 application cycle.  In internal testing of the database, Turnitin reported that between 3-20% of applicants had used plagiarised work in their application essays. 

Based on our experience, this rate is higher among international applicants.  Part of the problem are the admissions consultants in Asia, whose "core value" to applicants' is providing them with access to a large cache of application essays that they can "copy and paste" from.  We often stress to our clients that originality and authenticity are the keys to a successful application essay, and that following the format that worked for other successful applicants is not a winning strategy because everyone is unique and has a different story to tell.  Transcend Admissions Consultants is happy to hear that more and more universities will be using plagiarism detection software going forward so that unethical applicants will be eliminated thus opening up more spaces at the top schools for honest people who create original work.               

Should I Apply in Round 3?

Are you having troubling deciding whether to submit some MBA Round 3 applications or if you should just wait until next year?  Regardless of whether you unsuccessfully applied in Rounds 1 and 2, it took longer than expected to get a decent GMAT or TOEFL score, or you suddenly decided to get an MBA - you should think very carefully before hastily submitting those Round 3 applications.  Here are some insights that might help those of you who are uncertain make a final decision:

Situations when it is probably better NOT to apply in Round 3:

- You are a strong candidate with a legitimate chance of getting into a top MBA program.  The fact is that for top MBA programs, the chances of being admitted in Round 3 are much lower - there are just not enough spaces left at this late stage even for applicants with stellar resumes.

Perhaps you are supremely confident and believe that your outstanding credentials will earn you an interview and acceptance, and if not, you will just apply again in Round 1 next year.  This is where you need to slow down and think carefully.  If you apply in Round 3 (and fail), and then apply again to the same school in Round 1 of the following application cycle, you will then be a reapplicant.  As a reapplicant you will face the challenge of convincing the admissions committee that you are a much stronger candidate than you were in your previous application.  Such improvement can be demonstrated by a higher GMAT score, a promotion, an important professional achievement or some great international experience. 

However, Round 3 and the next Round 1 deadline will only be about six months apart - are you confident that you can significantly enhance your profile in such a short period of time?  Basically, by using up your best stories and content in your Round 3 essays, and then applying again as a reapplicant the following year you have made your path to gaining acceptance much harder than if you would have just waited and applied as a Round 1 applicant.           

- You unsuccessfully applied to many MBA programs in Rounds 1 and 2.  So you applied to a few schools in Round 1 and it didn't work.  Then you sent out several more applications in Round 2 with no luck.  Maybe you are not deterred and plan to send out more applications in Round 3.  But if you were not successful in Rounds 1 and 2 what makes you think that Round 3 will be any different?

Before you spend more time and money what you should do is reassess the situation and determine what the weak points of your application are.  First address the following questions:
Does your resume offer proof of your abilities and clearly explain the impact you have made?  Is your GMAT in the 80th percentile for the schools you are applying to?  Do your career goals make sense based on your background and skills?  Have you provided concrete reasons why you need an MBA now?  Have you demonstrated that the MBA program is perfectly suited to your learning and career needs?  Do you have at least two years of work experience?  Are you sure that your recommenders' provided specific information to prove you are an outstanding employee with great leadership potential?

We recommend that before you rush and submit Round 3 applications that you first step back and reassess the situation and by doing so you will probably find that some of these issues have not been addressed.

Situations when it might be okay to apply in Round 3:

 - You are not applying to top ranked programs.  Top ranked programs have earlier deadlines, and are able to quickly fill up their classes.  However, outside the top programs enrollment ends much later and there are still plenty of opportunities to gain admission even in Round 3.  Many MBA programs will still accept applications and admit students even after deadlines have passed.

- You are applying to an Executive or Part-time MBA program.  If you are considering an Executive or Part-time MBA program then it is acceptable to apply in Round 3.  These programs receive less applications and are always looking for outstanding candidates to fill their classrooms.  

- When applying to certain European MBA programs.  Certain European programs like IESE and INSEAD have a different application systems and interview and accept students in all application rounds. 

- Your candidacy has improved a lot.  If you candidacy significantly improved since Round 1 or 2 then it might be okay to apply.  Examples of this are a big improvement in your GMAT or TOEFL or you received an important promotion or assignment at work.  These factors might be enough to allow you to apply in Round 3.


Everyone has different reasons for wanting to get an MBA, but regardless of your personal circumstances, all applicants should proceed carefully before rushing to submit those Round 3 applications.

Please Follow the Word Limit!

In the past, MBA application essays did not have word limits and applicants could write 2,000+ word essays (like this famous essay) if they pleased.  But as MBA applications exploded in the 21^st century admissions committees were forced to limit the length of essays.  The current trend is that MBA admissions essays are getting shorter and shorter, (for example, Wharton has reduced their essays from a total of 2,200 words in 2010-2011 to 1,500 words in 2011-2012) challenging applicants to explain how multidimensional, talented and interesting they are in a limited amount of space. 

Many MBA applicants, full of ideas and enthusiasm, struggle mightily to squeeze their arguments and experiences into the essays and often feel that they must exceed the word limit in order to persuasively tell their story.  My advice on this issue is simple: NEVER EXCEED THE WORD LIMIT.  

Anyone who is considering whether they should exceed the word limit on their MBA essays should consider the following points:

Submitting essays that are over the word limit is a sign of carelessness.  Adcom members have the exhausting job of reading hundreds of essays each day during the busy application season and want to fairly allocate adequate time to each application.  Your goal is to make a connection with them and create a memorable profile.  By exceeding the word limit, you take a serious risk of creating the impression that you are unprofessional, careless and cannot follow simple directions.  After spending months preparing for GMAT and TOEFL and paying expensive application fees is the risk really worth it? 

The essays are a test of your logical reasoning and communication skills.  You will need to communicate clearly and precisely to be an effective business leader and the essays test your ability to focus on an issue, and lay out your analysis in a direct and persuasive way.  The reason many people struggle to meet word limits is because they have included irrelevant information that has nothing to do with the question and does not reinforce key points.  Remember, higher word volume will not make the essay better – but crafting clear, concise and direct arguments will.

The essays are a chance to market yourself.   The MBA application process is like a job recruiting process; you have to demonstrate to Adcom that you know how to market yourself effectively.  To do so, you must express your core value and explain why you are a perfect fit for the program.  By taking the time to craft a careful message within the word limit, you show Adcom that you clearly understand your value and will likely be a strong employment candidate in the future.   

                

IN THE END ... IT'S INSEAD!

from: 陳怡秀 xxx@gmail.com
to: Transcend Admissions Consultants <transcendadmissions@gmail.com>
date: Aug 25, 2011 at 10:45 PM
subject: Re: INSEAD

Hi David!

How have you been lately?  I am writing to let you know that after a LONG application process, I have been accepted and will enroll into the INSEAD MBA program in France! 

I want to send you my sincerest thanks for your hard work on my case.  I could always tell how much effort you put into enhancing the logic and persuasiveness of my essays while retaining my original ideas.  And many thanks for handling my many last minute requests so I could meet all the deadlines.  :)

Because I started my applications a little bit late I didn't have much confidence that I would be successful.  But the fact that I applied to 4 global top 10 MBA programs, and received all 4 interview invitations shows that my application materials were extremely high quality and attracted Adcom's attention. 

A million thanks for your dedication to helping me succeed.  Let's have dinner and celebrate in the near future!

Best Regards,

Lili

Should I Apply in the MBA Early Decision Round?

You’ve already completed the GMAT and TOEFL examinations, conducted countless hours of MBA program research and finally selected your school list.  Great!  Now it is time to quickly write your essays and submit the applications before the Round 1 deadlines.  But wait, hold on, should you apply in the Early Decision/Action Round or in Round 1?  What is the Early Decision Round anyway?

Some schools (like Duke, Columbia and the University of North Carolina) use the Early Decision Round to attract candidates that are the best “fit” for their program and to help them improve their application yield.  The yield is calculated by the number of applicants who are admitted, accept the offer and matriculate into the program – which is a critical component of the MBA rankings game.  The Early Decision Round helps schools target the most enthusiastic candidates that are most likely to accept their offer of admission.  These schools admit a large number of Early Decision Round applicants and then force them to quickly make a final decision by setting a hefty tuition deposit deadline just a few weeks after the admission offer is sent out.  Sounds reasonable – but is it right for you?  Making the decision to apply during the Early Decision Round should depend on whether you are 100% sure you will attend that program if you are accepted.

Applicants that are 100% sure.  Applicants who are absolutely certain that they will matriculate into a school if accepted should jump at the chance to apply during the Early Decision Round.  The Early Decision Round greatly benefits applicants that can create solid application materials as it will give them a greater chance of acceptance into their dream school; and obtaining an early acceptance will eliminate the months of stress and anxiety that often arises during the application process and frees them to pursue other interests.  The Early Decision Round allows the school lock-down large numbers of talented applicants that really, really like their program before they can be enticed by other top schools.  It’s a win-win for everyone!

Applicants that are not 100% sure.  However, if it is not your dream school we strongly recommend that applicants apply in Round 1 instead of the Early Decision Round.  This is primarily because admitted Early Decision applicants will be required to submit a deposit long before they receive their other Round 1 application results.  Applicants are often put in the very awkward position of having to decide whether to hand over a large non-refundable deposit to their back-up school in order to mitigate the risk of rejection by their dream school.  That is an expensive proposition, and one that most applicants are best to avoid.

Advice for MBA Career Switchers

One of the great things about an MBA is its flexibility, which allows students to enter many different career paths upon graduation.  Using an MBA to transition into a new career is very common – over 50% of MBA graduates accept jobs in different industries and functions than their pre-MBA employment. 
However, career switchers face the challenge of convincing Adcom that they understand exactly what the new industry requires, the obstacles they will face, and have the transferable skills necessary to make this switch.  The MBA goals essay is the primary forum to make this case.  Here are some tips on how career switchers can create highly effective goals essays:

Show enthusiasm:  You need to convince Adcom that you are ready to spend the next two to three decades immersed in your new career – therefore you must display great enthusiasm for this work.  If you can make Adcom feel your passion for this career, they will also feel excited and be more likely to support you. 

Be knowledgeable and proactive:  Adcom must be convinced that you clearly understand the new industry and where you fit in.  Describe the proactive steps you have taken to better understand this field such as making contacts or reading industry publications and show how you have developed insights from these actions

Explain your motivation:  You must say exactly what motivates you to enter this new field.  To do so, explain your decision making process and the unique story of how you developed a keen interest in this field.  The key is to make your motivation seem logical and like a very natural transition from your present to future career.

Address the challenges: Do not be afraid to discuss the obstacles you expect to face entering this new field for fear that your weaknesses will be exposed.  Directly address the challenges you will face and how you will overcome them.  Doing this effectively will further display your knowledge of this field and will highlight your self-awareness and maturity.

Highlight uniqueness and transferrable skills:  Give an explanation of how your current skills and knowledge are directly transferrable to the new field.  This will further underscore your understanding of the new field and allow Adcom to visualize you working in that position.  Also highlight your unique attributes that typical employees in that industry normally lack, and give examples of how those skills might facilitate your success.

Have a plan of action:  Specifically describe your career vision and lay out a plan for achieving your goals.  The key is to let Adcom visualize your future impact!

Why MBA?:  Finally, discuss your learning needs, and then clearly articulate how the specific aspects of that school’s MBA program are ideally suited to allow your transition into the new career.

Free Information Event: Strategies for Creating a Perfect Goals Essay

Almost every MBA application includes a “Goals Essay” requiring the applicant to describe their professional background, lay out their career goals, and explain in detail why they have chosen that school’s program.  This is the key essay question that will receive the most attention from the admissions committee. The Goals Essay is very difficult because it requires the applicant to include a great deal of critical information in just a few words.

幾乎各校的MBA申請文件都會有一篇”目標論文”。此篇論文會要求申請人描述他們的專業背景，勾勒出他們的職業目標，詳細地解釋為何選擇這個學校的MBA課程。此篇關鍵論文將會受到招生委員會最多的注目，同時它也是一篇難度很高的論文，因為它要求申請人以精練的文字論述大量的關鍵資訊。

Transcend Admissions Consultants director David Johnston is holding this free information event to share his proven Goals Essay methodology that will help you create powerful and interesting essays that are a pleasure to read. 

來自美國申請經驗豐富的專家David Johnston即將舉辦一場免費的說明活動。他將分享他成功協助眾多申請者的目標論文寫作方法，相信能幫助您打造一篇充滿效力且引人入勝的好論文。

Time: Friday July 8^th at 7:00pm – 9:00pm

時間: 七月8日(周五) 晚上7:00–9:00

Place: 106台北市信義路4段6號(19^TH floor)

地點: 106台北市信義路4段6號(T樓)

Number of Attendees: Limit 30 (Please RSVP to transcendadmissions@gmail.com as soon as possible!)

參加人數限制上限: 30位(敬請儘速回信至transcendadmissions@gmail.com as soon as possible!)

Harvard Admits More Experienced Applicants in 2011

HBS's incoming Fall 2011 MBA class may have a few more grey hairs, as the average age has jumped a full year from 2010 to 27 years old.  The number of candidates that have six or more years experience has increased from 113 in 2010, to 191 in 2011, a 69% increase.  Harvard's preference toward more experienced applicants comes as the first cohort of its 2+2 program will begin this fall, which gave deferred admission to 60 undergraduate applicants.

Statistics released by the director of Harvard's MBA admissions shows an effort to enroll a somewhat older class as admitted applicants who graduated three years ago fell from 242 in 2010 to only 172 in 2011.      

The Return of Investment on Your Education

As we have often said at Transcend Admissions Consultants, education is an investment in your future, and can lead to amazing personal and professional growth opportunities. But with the sometimes staggering cost of tuition for undergraduate and graduate programs, how can you determine whether the Return of Investment (ROI) on your education will be worth it?   

Recent studies have shed some light on this issue and released statistics on potential earnings for those with various levels of education. A recent report by the Pew Research Center tells us that college graduates will earn about $650,000 more than high school graduates over a 40-year career; and that workers with Master’s degrees will earn about $1.6 million over their work life compared to $1.4 million for those with a Bachelor’s degree only.  This study goes on to show that workers with Master’s or Doctoral degrees can expect mean earnings of $100,000 – $120,000 by the time they reach 45 years of age, compared to $40,000 for those with only a high school education.     

The Georgetown University Center on Education and the Workforce has also visited this issue in 2011, and enthusiastically concludes that higher education is a sound investment that will net graduates 84% more earnings over a lifetime than those without higher education. This report states that the most popular course of study is business, accounting for 25% of all students, and that median earnings of those with graduate degrees in business are $80,000. People holding graduate degrees in engineering fields command the highest median annual income, at $99,000.   

In the end, pursing higher education is a very personal decision and many factors must be taken into consideration. But while tuition can be very expensive ($100,000+ for top MBA programs), these studies seem to indicate that investing in education at all levels will lead to a solid ROI over the course of a career.    

MBA Hiring has Diversified in Recent Years

The economic crisis hit MBA recruitment particularly hard as major players Lehman Brothers and Bear Sterns collapsed, financial giants Goldman Sachs, Morgan Stanley, Citibank and Bank of America slashed hiring, and big employers of MBA grads like Johnson & Johnson and Kraft cut back as well. 

However, despite all of the doom and gloom MBA placement statistics have remained relatively strong, largely because firms that had not traditionally recruited on MBA campuses like Apple, Inc., Amazon.com and IBM sensed the opportunity and starting hire more MBA graduates.  This has resulted in a more diversified job market, where mid-sized companies, government institutions and educational groups can pluck prized MBA talent.

In the meantime, hiring by major financial firms has been surprisingly stable - but there has been a shift in hiring across various departments and geographic regions.  There has also been increased MBA hiring by hedge funds, boutique and mid-sized financial services firms.