After a big decline during and
following the global economic crisis, applications have increased sharply to a
number of top business schools in the United States. The Wall Street Journal recently reported that
many elite schools saw double digit growth in applications submitted to their
MBA programs.
The biggest mover was
Washington Foster School of Business, where applications increased by an
incredible 74% from 2013 to 2014.
Foster’s more tailored marketing approach and strong connections with
the thriving technology companies in the Pacific Northwest Region can likely
account for this increase. Another big
winner was UNC Kenan-Flagler, where applications went from 1,493 in 2013 to
1,912 in 2014, a sizable 28% increase. Georgetown McDonough School of Business credits
its strategy to attract underrepresented minorities and international students
by joining the Consortium for Graduate Study in Management, and holding monthly
on-campus information sessions for its significant 23% increase in applications
in 2014. Applications to Georgetown MBA
from U.S. students rose 27%, and international applications grew by 20% in
2014.
Most admissions committee
members cite the improving economy and job market, as well as the streamlined
admissions process at many schools (i.e. fewer required essays) for such
application increases. However, those of
us in the MBA admissions consulting industry can also recognize that these top
business schools have been recruiting international applicants more
aggressively, especially here in Asia, where admissions committee members
typically travel around the region several times each year to connect with
potential applicants. Such marketing and
recruiting efforts have definitely had an impact on application totals from the
Asia Pacific Region.
Other MBA programs which had
large upticks in applications from 2013 to 2014 include Indiana Kelley (20.3%),
Arizona State Carey (44%), Duke Fuqua (9.6%), Rice Jones (19.4%), UCLA Anderson
(32%), USC Marshall (10%), UT Austin McCombs (10.2%) and Washington Olin (19%). Not every school fared this well, however, as
MBA applications declined at some high profile schools such as Michigan Ross
(-7.7%), Yale SOM (-2.3%) and Boston University (-4.3%).
As many business schools
continue to “streamline” their applications and market more aggressively, we
expect that MBA applications will continue to increase in the short-term. With this in mind, the 2014-2015 application
cycle will no doubt be a particularly competitive one. Although the total number of required essays
and word limits has decreased at some MBA programs, we do not feel that this
makes the MBA application process less onerous.
If anything, it makes it even more difficult for applicants to provide
meaningful information that can allow the admissions committee to clearly see
their core value, uniqueness and future potential. And with fewer essays to write, it will be
more important than ever for applicants to construct a powerful resume that clearly
reflects their responsibilities, achievements and impact. Finally, the interview process will
likely become more critical and competitive than ever, as applicants must seize
this one precious opportunity to convince the interviewer that they are a perfect
fit for the program and truly need an MBA education.
We hope this information was
helpful for all of you aspiring MBA applicants out there. And of course, if you have any questions
about the application process, or how to create a winning application strategy,
feel free to reach out to us with your questions at info@transcendadmissions.com.